Selling a used car is a task that at first glance seems simple. I took a picture, wrote a couple of lines, posted it on the website, and you're waiting for calls. In fact, the quality of a single ad determines how quickly and for what price you part with your car. This is your main marketing tool, and you need to take its creation seriously.
A bad ad can scare away even those who are looking for just such a model. It gives the impression that the seller either has something to hide, or he just doesn't care. Conversely, well-written text and high-quality photos can attract attention, inspire confidence and set your car apart from hundreds of similar offers.
Photos that sell
People buy with their eyes. This rule works one hundred percent in the car trade. Photos are the first thing a potential buyer pays attention to. And they must be perfect. The car must be thoroughly washed outside and put away in the cabin before shooting. No personal items, trash, or dirty rugs.
It is best to shoot during the day, in good natural light, but not in direct sunlight. Take lots of photos from different angles: front, back, side, three quarters. Be sure to take a picture of the interior: the dashboard, the front and rear seats, and the trunk. Show the under-hood space. If there are any defects (scratches, chips), do not hide them, but take a close-up photo. Honesty always wins.
Text: honesty and informativeness
The title should be short and succinct: make, model, year of manufacture, engine displacement and gearbox type. This is the information that people use to filter ads. You don't need to write poems in the main text, but it's also a bad idea to limit yourself to the phrase "all questions on the phone".
Start with the basic information: equipment, mileage, number of owners of the vehicle. Then describe the history of the car: how and where it was serviced, what changed, what are the advantages. Write honestly. If the car was in an accident, please indicate what was damaged and how it was repaired. Mention some nice bonuses, such as a set of winter tires or a newly installed alarm system. Your text should answer most of the questions that a customer might have.
Price and contact information
The price issue is one of the most difficult. Before installing it, study the market. See how much they charge for similar cars in your region. You should not overestimate the price in the hope of bidding, this may scare away many buyers even at the stage of viewing the list of ads. It is better to set an adequate market price and indicate that a small, reasonable bargain is possible at the hood.
At the end, be sure to indicate how to contact you and at what time it is convenient for you to receive calls. Be prepared for the fact that there will be a lot of calls, and not always with serious intentions. Patience and courtesy are your best helpers at this stage.
A good advertisement is a 50% success rate in selling a car. It saves you time by weeding out unwanted "tourists" and attracts serious buyers who have already gained confidence in you and your car in absentia. Modern disposable postless device eliminates the central post which changes how the coil is mounted. Instead the coil is mounted on the sides, more space for airflow and vape liquid. This setup allows for more uniform heating surface and reduces the risk of coil damage or malfunction.